MEME LICENSING

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FAQ

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ASKED.

Most memes online are shared by private individuals for humour, commentary, or internet culture, usually without a commercial purpose. Commercial use is different. When a brand, company, or agency uses a meme, it becomes part of a business activity, whether that means promoting a product, growing a brand account, increasing reach, improving brand visibility, or supporting a campaign. Even if nothing is sold directly in the post, the meme is still being used for commercial benefit. That is why commercial meme use is treated differently and may require a license from the relevant rights holder.

Yes. We work directly with original creators and verified copyright holders. All meme assets listed on our platform are contractually cleared for commercial licensing. Every asset is reviewed and verified before being made available. We do not license unverified content.
Yes, provided the asset is used strictly within the scope of the purchased license. Each license clearly defines brand scope, platform scope, duration, and commercial limitations. For full legal details, please review our General Terms and Conditions (GTC). Any usage outside the defined license terms is considered unauthorized use.
Commercial use includes brand marketing, business social media, campaign content, agency use for clients, paid or boosted distribution, promotional content, and other uses intended to create business value, audience growth, or brand visibility.
 
Yes. Any paid distribution, including sponsored posts, boosted posts, dark ads, or performance campaigns, requires a Paid Ads License.
 
No. Each license applies strictly to one legal entity. Parent companies, subsidiaries, sub-brands, affiliated entities, or sister companies require separate licenses. If you are an agency with multiple clients, please contact sales for an agency plan.
 
No. If you manage multiple brands or clients, each brand requires its own license. For multi-client or enterprise usage, please contact us for an Agency License.
 
Content published during an active subscription may remain live. However, once the subscription ends, you may not create new uses, launch new posts, reuse the asset in new campaigns, or continue paid promotion unless you hold a valid active license.
 

Reasonable modifications are generally permitted for the licensed use, such as adding brand copy, resizing, cropping, or adapting the layout. However, you may not alter the asset in a defamatory, misleading, fraudulent, harmful, or reputation-damaging way, or in a way that suggests endorsement beyond the granted license.

No. Organic Post, Paid Ads, and Subscription licenses do not include merchandising rights. Use on physical products, packaging, apparel, resale items, or printed goods is not covered and strictly prohibited under any license.
No. Assets may not be used for AI training, machine learning, dataset creation, model fine-tuning, or generative systems. This restriction applies to all license types.
 
No.
All licenses are non-transferable and non-sublicensable.
You may not resell, share, assign, sublicense, or otherwise give the licensed meme to another person, company, client, brand, subsidiary, or third party unless separately agreed in writing.
 
No. The 60-day activation period only means that your licensed post must first go live within 60 days after purchase. Once properly posted within that period, the post does not need to be deleted after 60 days. If you want to publish after the activation period, you may need a new license.
 

The 60-day activation period creates a clear usage window for both licensing and enforcement.
It means your licensed post must first go live within 60 days after purchase.
This helps us verify whether a post was launched within the licensed period and reduces misuse, such as delayed reposting far outside the original licensed window.
Once the post has been validly published within that 60-day period, it does not need to be deleted after 60 days. The rule only applies to the first activation of the licensed use.

Unauthorized use may result in retroactive licensing fees, enforcement actions, and legal proceedings where necessary. We reserve the right to protect the intellectual property rights of our creators.

MEME.LICENSING

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