About Meme Licensing

WE ARE
ARTNERRA.

Meme Licensing is a platform built by Artnerra, a German based intellectual property agency that has been working with meme creators for the past four years on IP protection and meme monetisation.

We saw a gap: brands wanted to use memes legally. Creators wanted to be compensated fairly. There was no infrastructure connecting the two.

We built it. Every asset on our platform is contractually cleared, every creator is paid, and every license is legally documented. We are the rights verification layer for internet culture.

4+

Years in Meme IP

$1.6M+

Facilitated in Meme IP

100%

Rights Verified

DE

Made in Germany

How It Works

It Only Works If Both Show Up.

Creators bring the original work. Brands bring the commercial demand. Meme Licensing connects both through clear rights, usable licenses, and a structure that protects both sides.

For Meme Creators

Your meme gets used every day in campaigns and advertisements online without your consent and without you getting any money or any recognition for it. We changed that.
We treat your work as intellectual property, registering rights and monitoring for commercial use across the internet.
Every time a brand licenses through us, you get paid a royalty. Documented, transparent, on time.

For Brands & Agencies

Using a meme without a license in a paid campaign leaves you exposed to copyright claims and takedowns.
We give you access to cleared meme formats, pre-licensed for organic, paid, and enterprise use.
Every license comes with a guarantee that your team is covered and that you can use the meme in the campaign with confidence.

What You Get

Built for Both Sides.

Meme Creators

Your Work. Your Rights. Your Revenue.

Where applicable, your copyright is formally registered. Every asset has a documented chain of title before it reaches any brand.

Signed IP Agreement

A formal contract governs ownership, royalty structure, and usage rights. Your name is behind every license issued.

Usage Monitoring

We scan social platforms and ad networks to detect unauthorised commercial use. When unauthorized commercial use is found, Artnerra can support creators, with their consent, through takedowns, enforcement, or litigation pathways if they choose to pursue them.

Royalties per License

Each time a brand licenses your meme, you receive a royalty. Paid out transparently, on a per-license basis.

Brands & Agencies

Legal Memes. Real Impact.
Zero Uncertainty.

Documented Licensing

Every license includes a certificate that specifies the meme, platform, duration, and scope. Clear coverage before the campaign goes live.

Cleared for Paid Campaigns

Organic and paid ad licenses are available. No legal grey zones before posting on Meta, TikTok, or other platforms.

Agency & Enterprise Access

Multi-brand frameworks for agencies. Custom agreements for enterprise clients covering broader rights and cross-subsidiary access.

Backed by Rights Holders

Every asset is contractually cleared with the original creator. When you license through us, the underlying rights are in place.

The original pink knitted hat, 2025

Our Background

Built inside meme IP before building the platform.

Before Meme Licensing, Artnerra worked directly with meme creators and rights holders on monetisation, transactions, IP strategy, licensing deals, and commercial partnerships across meme related digital and physical art.

In 2025, Artnerra helped facilitate the sale of the original pink knitted hat behind Dogwifhat for $800,000, one of the clearest signals that meme IP can carry real commercial value beyond the screen.

That was not an isolated case. Across 30+ meme creators, Artnerra has helped broker more than $1.6 million in meme related art and IP transactions, while also supporting broader licensing and merchandising opportunities, including plush and toy collaborations, as well as takedowns, registrations, filings, and litigation related support where needed.

A Word from the Founders

The People Behind It.

Paul Jung

Co-Founder & CEO

“Memes are not free content. They are someone’s creative work. We are here to make sure creators and brands can work together properly.”

Luca Mundi

Co-Founder & COO

“Memes are not just jokes. They are the most efficient form of communication humanity has ever produced, and they deserve the same legal protection as any other creative work.”

Get in Touch.

Questions from creators, brands, or agencies? We’d love to hear from you.

WE ARE ARTNERRA.

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